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MARKETING AND
BRAND GROWTH
Build a clear market position and a practical growth plan - from messaging and channels to conversion and retention.
COURSE AT A GLANCE

Module objective: to equip participants with a strategic and data-informed understanding of marketing as a driver of sustainable growth, and to develop the ability to design, position, and scale brands in competitive and dynamic markets by aligning customer insight, value proposition, and go-to-market execution.

  • Format
    Case-led learning, group discussion, applied frameworks
  • Structure
    8 key topics during
    8 hours online interactions
  • Credentials
    Certificate of completion
  • Study pace
    Designed for working professionals and future leaders
Join next course April 21st 2026
Harutyun Khalatyan
MBA
Harutyun is a marketing strategist with extensive experience in brand development and market growth. Specialises in customer-centric strategies, brand positioning, and sustainable growth across competitive markets.
Key Topics
  • Role of marketing in business and growth strategy
    1
  • Customer-centric strategy and value creation
    2
  • Brand positioning and differentiation in competitive markets
    3
  • Brand equity, trust, and long-term value
    4
  • Digital and performance marketing fundamentals
    5
  • Customer journey and omnichannel experience
    6
  • Data-driven marketing decisions and metrics
    7
  • Scaling brands in growth and transformation stages
    8
WHO IS IT FOR?
Built for professionals who want practical skills, clear structure, and measurable outcomes.
  • Founders and business owners,
    responsible for growth and revenue
  • Marketing leads
    who want clearer structure and measurable outcomes
  • Sales/BD professionals
    who need stronger positioning and messaging
  • Anyone
    building a brand and go-to-market plan from practical fundamentals
No “marketing theory” overload - focus is on frameworks you can apply immediately.
No prior MBA required - readiness to apply is what matters.
OUTCOMES
Practical tools, clear frameworks, and an execution system you can use immediately.
  • Clarify positioning
    define audience, value proposition, and differentiation
  • Craft messaging that converts
    simple, repeatable communication frameworks
  • Design a channel strategy
    choose the right acquisition channels and priorities
  • Build a practical funnel
    awareness → conversion → retention with clear metrics
  • Measure what matters
    CAC signals, conversion rates, retention, payback drivers
  • Strengthen brand consistency
    across key touchpoints
“
“The way a company brands itself is everything - it will ultimately decide whether a business survives.”
— Sir Richard Branson
PRACTICAL DELIVERABLES
You will produce:
  • Customer & Market Insight Framework (segmentation, needs, behaviors, decision drivers)
  • Clear Value Proposition & Brand Positioning (differentiation, relevance, credibility)
  • Brand Architecture & Brand Equity Logic
  • Go-to-Market Strategy (channels, touchpoints, customer journey)
  • Growth Marketing Framework (acquisition, retention, monetization)
  • Marketing Mix & Communication Strategy (product, pricing, promotion, distribution)
  • Brand Performance Metrics & Marketing KPIs
  • Integrated Marketing & Brand Growth Roadmap (12–18 months)
Assessment & Certificate
How you’re assessed
  • Complete the module assignments and deliverables
  • Meet the completion criteria outlined for the course
  • Provide your final outputs (positioning + growth plan + KPI snapshot)
What you receive
  • Certificate of Completion (Marketing & Brand Growth)
  • This module counts toward the Mini MBA (1 of 6)
Next Course Schedule
DATE
TIME
April 21, Tuesday
09:00-11:00 London Time
April 23, Thursday
09:00-11:00 London Time
April 25, Saturday
09:00-13:00 London Time
Still have questions?
Leave your details and we’ll get back to you with the next steps.

“An investment in knowledge pays the best interest.”
— Benjamin Franklin

Contacts
London Crown Business School
71-75 Shelton Street Covent Garden
WC2H 9JQ London, United Kingdom
info@londoncrown.uk
+44 7747 226361