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STRATEGIC MANAGEMENT
Build strategic clarity, set priorities, and make better decisions using practical frameworks you can apply immediately.
COURSE AT A GLANCE

Module objective: to develop a rigorous, integrative understanding of strategy as a set of explicit choices, and to equip participants with the ability to translate environmental and internal analysis into clear strategic direction and execution priorities.

  • Format
    Case-led learning, group discussion, applied frameworks
  • Structure
    6 key topics during
    8 hours online interactions
  • Credentials
    Certificate of completion
  • Study pace
    Designed for working professionals and future leaders
Join next course April 7th 2026
Olena Parkhomenko
Associate Professor, Ph.D.
Olena is an experienced strategist with a strong background in corporate and business strategy. Specialises in strategic analysis, competitive positioning, and long-term value creation in dynamic markets.
Key Topics
  • Strategy vs operational effectiveness
    1
  • Industry structure and competitive dynamics
    2
  • Sources of sustainable competitive advantage
    3
  • Corporate, business and functional strategy
    4
  • Growth strategy and strategic trade-offs
    5
  • Strategy execution and organisational alignment
    6
WHO IS IT FOR?
Built for professionals who want practical skills, clear structure, and measurable outcomes.
  • Founders and business owners,
    who need clearer direction and strategic focus
  • Managers
    responsible for growth, performance, or transformation
  • Professionals moving into leadership
    who want confidence in decision-making and communication.
  • Anyone who wants practical strategic tools
    without academic theory overload
No specific background required - motivation and consistency matter most.
No prior MBA required - readiness to apply is what matters.
OUTCOMES
Practical tools, clear frameworks, and an execution system you can use immediately.
  • Define strategic priorities
    and focus resources on what matters most
  • Analyse your market and competition
    using clear, repeatable frameworks
  • Choose a positioning and advantage
    that is coherent and defensible
  • Translate strategy into execution
    with goals, initiatives, and accountability
  • Make better trade-offs
    under uncertainty using structured decision tools
  • Communicate strategy clearly
    to align stakeholders and teams
“
“If you don’t have a competitive advantage, don’t compete.”
— Jack Welch, former CEO of General Electric
PRACTICAL DELIVERABLES
You will produce:

  • Strategic Context & Industry Analysis (macro trends, industry economics, competitive forces)

  • Competitive Positioning & Advantage Logic (where and how the firm wins)
  • Strategic Choices Framework (where to play / how to win)
  • Business Model & Value Creation Logic
  • Corporate vs Business Strategy Alignment
  • Growth Options Assessment (organic growth, new markets, M&A)
  • Strategy Execution Map (priorities, KPIs, governance)
  • 12–18 Month Strategic Roadmap
Assessment & Certificate
How you’re assessed
  • Complete the module assignments and deliverables
  • Meet the completion criteria outlined for the course
  • Submit your final strategy output (canvas + plan)
What you receive
  • Certificate of Completion (Strategic Management)
  • This module counts toward the Mini MBA (1 of 6)
Next Course Schedule
DATE
TIME
April 7, Tuesday
09:00-11:00 London Time
April 9, Thursday
09:00-11:00 London Time
April 11, Saturday
09:00-13:00 London Time
Still have questions?
Leave your details and we’ll get back to you with the next steps.

“An investment in knowledge pays the best interest.”
— Benjamin Franklin

Contacts
London Crown Business School
71-75 Shelton Street Covent Garden
WC2H 9JQ London, United Kingdom
info@londoncrown.uk
+44 7747 226361